According to Parasuraman Zeithaml & Benny the most important determinant of...

Home / Management / Marketing / Question

Examveda

According to Parasuraman, Zeithaml & Benny, the most important determinant of service quality is:

A. Responsiveness

B. Reliability

C. Assurance

D. Empathy

Answer: Option B

Solution(By Examveda Team)

According to Parasuraman, Zeithaml & Benny, the most important determinant of service quality is Reliability. Reliability is the degree of consistency of a measure. A test will be reliable when it gives the same repeated result under the same conditions.

This Question Belongs to Management >> Marketing

Join The Discussion

Related Questions on Marketing

The four unique elements to services include:

A. Independence, intangibility, inventory, and inception

B. Independence, increase, inventory, and intangibility

C. Intangibility, inconsistency, inseparability, and inventory

D. Intangibility, independence, inseparability, and inventory

View Answer

A change in an individual's behavior prompted by information and experience refers to which one of the following concept?

A. Learning

B. Role selection

C. Perception

D. Motivation

View Answer

While buying milk which kind of behavior is displayed by a person?

A. Extensive problem solving behavior

B. Routinized buying behavior

C. Variety seeking behavior

D. None of the above

View Answer

Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about

A. Promotion

B. Price

C. Distribution

D. Product

View Answer

More Related Questions on Marketing