According to the simple five-step model of the marketing process, a company needs to . . . . . . . . before designing a customer-driven marketing strategy.
A. Determine how to deliver superior value
B. Understand the marketplace and customer needs and wants
C. Construct key components of a marketing program
D. Build profitable relationships with customers
Answer: Option B
This Question Belongs to Management >> Marketing
The four unique elements to services include:
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
A. Learning
B. Role selection
C. Perception
D. Motivation
While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior
B. Routinized buying behavior
C. Variety seeking behavior
D. None of the above
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