According to the simple five-step model of the marketing process, a company needs to . . . . . . . . before designing a customer-driven marketing strategy.

A. Independence, intangibility, inventory, and inception B. Independence, increase, inventory, and intangibility C. Intangibility, inconsistency, inseparability, and inventory D. Intangibility, independence, inseparability, and inventory

A. Learning B. Role selection C. Perception D. Motivation

A. Extensive problem solving behavior B. Routinized buying behavior C. Variety seeking behavior D. None of the above

A. Promotion B. Price C. Distribution D. Product