Advertising appropriations are largest for which type of product?
A. Industrial products
B. Convenience goods
C. High-priced products
D. Specialty goods
Answer: Option B
Solution(By Examveda Team)
Advertising appropriations are largest for Convenience goods. Advertising appropriation is the portion of a total marketing budget that is allocated for advertising over a specific time period. The advertising appropriation policy for a company may be based on any one of a number of approaches.Related Questions on Marketing
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B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
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