Assertion (A) Companies must manage service quality by understanding the effects of each service encounter.
Reason (R) Customer's expectations playa critical role in their service experiences and evaluations.
A. Both (A) and (R) are correct, but (R) is not the right explanation of (A)
B. Both (A) and (R) are correct and (R) is the right explanation of (A)
C. (A) is correct, but (R) is incorrect
D. (R) is correct, but (A) is incorrect
Answer: Option B
This Question Belongs to Management >> Marketing
The four unique elements to services include:
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
A. Learning
B. Role selection
C. Perception
D. Motivation
While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior
B. Routinized buying behavior
C. Variety seeking behavior
D. None of the above
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