Compared with low-contact services, customers of high-contact services are more likely to judge service quality on the basis of:
A. Price of the service
B. Processes used in carrying out the service
C. Intangible outcomes e.g. the performance of an investment portfolio
D. Tangible outcomes
Answer: Option B
Solution(By Examveda Team)
Compared with low-contact services, customers of high-contact services are more likely to judge service quality on the basis of Processes used in carrying out the service.Related Questions on Marketing
The four unique elements to services include:
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
A. Learning
B. Role selection
C. Perception
D. Motivation
While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior
B. Routinized buying behavior
C. Variety seeking behavior
D. None of the above
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