Consider the following statements related to different stages of PLC and choose the correct answer:
| a. Introduction | 1. A period of slow sales growth and low profit |
| b. Introduction | 2. A period of slow sales growth and non-existent profit |
| c. Growth | 3. A period of rapid market acceptance and substantial profit improvement |
| d. Growth | 4. A period of rapid market acceptance and slow profit improvement |
| e. Decline | 5. Sates show a downward drift and profits stabilise |
| f. Decline | 6. Sales show a downward drift and profits erode |
A. 1, 3 and 6
B. 2, 3 and 6
C. 1, 4 and 6
D. 2, 4 and 5
Answer: Option B
This Question Belongs to Management >> Marketing
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