David Packard of Hewlett-Packard once said, “Marketing is far too important to leave to ________.”
A. The advertising boys
B. Uninformed managers
C. Novices
D. The CEO
E. The marketing department
Answer: Option E
A. The advertising boys
B. Uninformed managers
C. Novices
D. The CEO
E. The marketing department
Answer: Option E
The four unique elements to services include:
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
A. Learning
B. Role selection
C. Perception
D. Motivation
While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior
B. Routinized buying behavior
C. Variety seeking behavior
D. None of the above
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