David Packard of Hewlett-Packard once said, “Marketing is far too important to leave to ________.”

David Packard of Hewlett-Packard once said, “Marketing is far too important to leave to The marketing department.” A marketing department promotes your business and drives sales of its products or services. It provides the necessary research to identify your target customers and other audiences. Depending on the company's hierarchical organization, a marketing director, manager or vice president of marketing might be at the helm.