Four competing philosophies strongly influence the role of marketing and marketing activities within an organization. Which if the following is not a component of market orientation?
A. Customer orientation
B. Profitability orientation
C. Marketing orientation
D. Competitor orientation
Answer: Option B
Solution(By Examveda Team)
Profitability orientation is not a component of market orientation. A profit-oriented pricing strategy involves setting prices for your products that will guarantee you'll make money on each sale. You determine your cost for manufacturing each product, then add a percentage for profit.This Question Belongs to Management >> Marketing
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