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If actual performance exceeds the expected performance of the product then...

This question belongs to Management Marketing
Marketing
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If actual performance exceeds the expected performance of the product, then customer is _____________.

Answer & Solution
Correct Answer: Option C
If actual performance exceeds the expected performance of the product, then customer is delighted. This can lead to satisfaction among customers. If actual performance exceeds the target performance (positive disconfirmation), it can lead to a particularly large degree of satisfaction among customers (enthusiasm).
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2 Comments
Maxcel Simon
Maxcel Simon 9 years ago
Roles of manager in ensuring customer care policy
Maxcel Simon
Maxcel Simon 9 years ago
How can opportunities be converted to strength?
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