In a __________ orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them.
A. Marketing
B. Production
C. Both of the above
D. None of the above
Answer: Option A
Solution (By Examveda Team)
In a Marketing orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them. Production orientation follows the theory that any product of high quality can be readily sold.This Question Belongs to Management >> Marketing
Answer : Marketing Orientation because in Marketing Orientation Customers needs and wants are determined while in Production Orientation Product are manufactured and then sells accordingly.
The right answer is marketing concept
The right answer is marketing concept