In relationship marketing firms focus on __________ relationships with __________.
A. Short-term; customers and suppliers
B. Long-term; customers and suppliers
C. Short-term; customers
D. Long-term; customers
Answer: Option B
A. Short-term; customers and suppliers
B. Long-term; customers and suppliers
C. Short-term; customers
D. Long-term; customers
Answer: Option B
The four unique elements to services include:
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
A. Learning
B. Role selection
C. Perception
D. Motivation
While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior
B. Routinized buying behavior
C. Variety seeking behavior
D. None of the above
Join The Discussion