In the course of converting to a marketing orientation, a company faces three hurdles . . . . . . . .
A. organized resistance, slow learning and fast forgetting
B. management, customer reaction, competitive response
C. decreased profits, increased R & D, additional distribution
D. forecasted demand, increased sales expense, increased inventory costs
Answer: Option A
The four unique elements to services include:
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
A. Learning
B. Role selection
C. Perception
D. Motivation
While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior
B. Routinized buying behavior
C. Variety seeking behavior
D. None of the above
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