_____________ is defined as the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits.
A. Customer value
B. Satisfaction scale
C. Profit margin
D. Competitive benefit
Answer: Option A
Solution (By Examveda Team)
Customer value is defined as the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits. Customer Value is the level of satisfaction of your customer towards your business.This Question Belongs to Management >> Marketing
Join The Discussion