Low Consumer involvement in purchase and little significant brand difference comes in which types of buying behaviors.
A. Complex buying behavior
B. Dissonance-reducing buying behavior
C. Habitual buying behaviors
D. Variety-seeking buying behaviors
Answer: Option D
Solution(By Examveda Team)
Low Consumer involvement in purchase and little significant brand difference comes in Variety-seeking buying behaviors. Variety-seeking buyer behavior is the buying tendency of those consumers that do not have a high involvement with a product when there is a significant difference between brands.This Question Belongs to Management >> Marketing
Answer is C. Please check.
Habitual Buyer Behaviour is - Low Consumer Involvement and few significant perceived brand differences.
Variety seeking Behaviour is - Low consumer involvement and significant perceived brand differences.
So the Option is C. In the Question, it is clearly mentioned that "Little significant".
It is D inly bcz in habitual buying behaviour e prefer same brand ...take tge case of salt...w dont search much...we jus purchase it or staples so answer is D where we seach brand ...take the case of pressure cooker...i need to buy it but will search alternatives but wont involve many ppl in it...it wld be my decision only but seek alternatives to find best one
Answer is c