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Low Consumer involvement in purchase and little significant brand difference comes in which types of buying behaviors.
Answer & Solution
Correct Answer:
Option
D
Low Consumer involvement in purchase and little significant brand difference comes in Variety-seeking buying behaviors. Variety-seeking buyer behavior is the buying tendency of those consumers that do not have a high involvement with a product when there is a significant difference between brands.
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LoginHabitual Buyer Behaviour is - Low Consumer Involvement and few significant perceived brand differences.
Variety seeking Behaviour is - Low consumer involvement and significant perceived brand differences.
So the Option is C. In the Question, it is clearly mentioned that "Little significant".