Market –oriented firms focus on:

A. Retailers

B. Distributors

C. Customers

D. Wholesalers

Answer: Option C

Solution(By Examveda Team)

Market –oriented firms focus on Customers. Market orientation is a business philosophy where the focus is on identifying customer needs or wants and meeting them. Rather than trying to get your customers to like or become aware of the benefits of your products or services, with the marketing orientation approach you tailor them to meet the demands of customers.