Marketers often use the term to cover various groupings of customers...

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Marketers often use the term ________ to cover various groupings of customers.

A. People

B. Buying power

C. Demographic segment

D. Market

Answer: Option D

Solution (By Examveda Team)

Marketers often use the term market to cover various groupings of customers. The term market refers to the group of consumers or organizations that is interested in the product, has the resources to purchase the product, and is permitted by law and other regulations to acquire the product.

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