Match the following:
| List-I (Decision Models) | List-II (Elements) |
| a. Brandaid | 1. A flexible marketing mix focussed on consumer packaged goods. |
| b. Call Plan | 2. A model for designing sales and service territories equalise sales workloads, each territory consists of adjacent areas and the territories are compact. |
| c. Retailer | 3. A model to help sales persons to determine the number of calls to make per period to each prospect and current client. |
| d. Geoline | 4. A model to help sales persons determine which customers to call on and which product to represent on each call. |
| 5. A model to help an advertiser to select the best media for a year |
A. a-1, b-3, c-2, d-5
B. a-3, b-1, c-4, d-5
C. a-1, b-2, c-3, d-4
D. a-1, b-3, c-4, d-2
Answer: Option D
This Question Belongs to Management >> Marketing
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