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Marketing
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Match the following:
List-I (Decision Models) List-II (Elements)
a. Brandaid 1. A flexible marketing mix focussed on consumer packaged goods.
b. Call Plan 2. A model for designing sales and service territories equalise sales workloads, each territory consists of adjacent areas and the territories are compact.
c. Retailer 3. A model to help sales persons to determine the number of calls to make per period to each prospect and current client.
d. Geoline 4. A model to help sales persons determine which customers to call on and which product to represent on each call.
5. A model to help an advertiser to select the best media for a year

Answer & Solution
Correct Answer: Option D
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