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Match the items of List I with that of List II...

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Marketing
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Match the items of List I with that of List II and suggest the correct answer.
List-I (Pricing Strategies) List-II (Explanations)
a. Customary pricing 1. Ending a price with 99 paise
b. Skimming 2. Pricing a product based on perceived expectations of customers
c. Penetration pricing 3. Setting a high price which gradually reduces as competitors enter the market
d. Psychological pricing 4. Setting a low price for a new product during its intitial offering

Answer & Solution
Correct Answer: Option B
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