Match the items of List I with that of List II and suggest the correct answer.
| List-I (Pricing Strategies) | List-II (Explanations) |
| a. Customary pricing | 1. Ending a price with 99 paise |
| b. Skimming | 2. Pricing a product based on perceived expectations of customers |
| c. Penetration pricing | 3. Setting a high price which gradually reduces as competitors enter the market |
| d. Psychological pricing | 4. Setting a low price for a new product during its intitial offering |
A. a-1, b-3, c-4, d-2
B. a-2, b-3, c-4, d-1
C. a-4, b-2, c-3, d-1
D. a-1, b-2, c-3, d-4
Answer: Option B
This Question Belongs to Management >> Marketing
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