Examveda
Examveda

Price is the only element in the marketing mix that produces:

A. Fixed cost

B. Expense

C. Variable cost

D. Revenue

Answer: Option D

Solution(By Examveda Team)

Price is the only element in the marketing mix that produces revenue. Pricing is the only revenue-generating element in the marketing mix (the other three elements are cost centres—that is, they add to a company's cost).

This Question Belongs to Management >> Marketing

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