Product planners need to think about products and services on three levels. Each level adds more customer value. Which one of the following is the most basic level that addresses the question, “What is the buyer really buying?”
A. Actual product
B. Augmented product
C. Core benefit
D. Co-branding
Answer: Option C
Solution(By Examveda Team)
Core Benefit Proposition tells about what a consumer would perceive as the benefit in purchasing a new product compared to that in buying a competitor's product.Related Questions on Marketing
The four unique elements to services include:
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
A. Learning
B. Role selection
C. Perception
D. Motivation
While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior
B. Routinized buying behavior
C. Variety seeking behavior
D. None of the above
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