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Product planners need to think about products and services on three...

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Product planners need to think about products and services on three levels. Each level adds more customer value. Which one of the following is the most basic level that addresses the question, “What is the buyer really buying?”

Answer & Solution
Correct Answer: Option C
Core Benefit Proposition tells about what a consumer would perceive as the benefit in purchasing a new product compared to that in buying a competitor's product.
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1 Comment
Suindu De
Suindu De 2 years ago
Actual product cumulated with the intrinsic demand would be a feasible answer nbut when to concentrate more the intrinsic value equating deman would be the correct one.
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