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Select the correct answer of the Assertion (A) and Reason (R)...

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Select the correct answer of the Assertion (A) and Reason (R).
Assertion (A) Companies should measure the profitability of their products,. territories, customer groups, segments, trade channels and order sizes.
Reason (R) Measure of profitability helps companies determine whether to expand, reduce or eliminate any product or marketing activities to ensure profitability control.

Answer & Solution
Correct Answer: Option A
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