Services that do not meet customer expectations are called:
A. service failures
B. critical incidents
C. Servuction failures
D. service recovery
Answer: Option A
Solution (By Examveda Team)
Services that do not meet customer expectations are called service failures. A service failure, simply defined, is service performance that fails to meet a customer s expectations. Typically, when a service failure occurs, a customer will expect to be compensated for the inconvenience in the form of any combination of refunds, credits, discounts or apologies.This Question Belongs to Management >> Marketing
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