The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is called:
A. Product Cost
B. Product Value
C. Product need
D. Product Satisfaction
Answer: Option B
Solution(By Examveda Team)
The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is called Product Value. Product value is the benefit that a customer gets by using a product to satisfy her needs minus associated costs.This Question Belongs to Management >> Marketing
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