The controllable variables a company puts together to satisfy a target group is called the _____________.
A. Marketing strategy
B. Marketing mix
C. Strategic planning
D. Marketing concept
Answer: Option B
A. Marketing strategy
B. Marketing mix
C. Strategic planning
D. Marketing concept
Answer: Option B
The four unique elements to services include:
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
A. Learning
B. Role selection
C. Perception
D. Motivation
While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior
B. Routinized buying behavior
C. Variety seeking behavior
D. None of the above
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