The difference between desired service and the level of service considered adequate is known as
A. Service quality
B. Tolerance zone
C. GAP
D. SERQUAL
Answer: Option B
Solution(By Examveda Team)
The zone of tolerance (ZOT) is defined as “the difference between desired service and the level of service considered adequate”. The difference between these two expectation standards is the tolerance zone.This Question Belongs to Management >> Marketing
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