The extended marketing mix for services includes: People, Processes and _________.
A. Product
B. Place
C. Physical Evidence
D. Promotion
Answer: Option C
Solution (By Examveda Team)
The extended marketing mix for services includes: People, Processes and Physical Evidence. The physical evidence within the service marketing mix refers to an environment in which a service comes about from an interaction between an employee and a customer which is combined with a tangible commodity.This Question Belongs to Management >> Marketing
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