The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic?
A. Personal characteristics
B. Psychological characteristics
C. Behavioral characteristics
D. Demographical characteristics
Answer: Option D
Solution(By Examveda Team)
The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to Demographical characteristics. Demographic segmentation is one of the ways to target a specific group of consumers.This Question Belongs to Management >> Marketing
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Personal characteristics
The answer is A
this answer is wrong, it should be personal characteristics