The four Ps represent the sellers' view of the marketing tools available for influencing buyers. From a buyer's point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers' four Ps correspond to the customers' four Cs. The four Cs are . . . . . . . .

A. customer focus, cost, convenience, and communication

B. customer solution, customer cost, convenience and communication

C. convenience, control, competition and cost

D. competition, cost, convenience and communication

Answer: Option B