The moments of interaction between the customer and the service firm are called:
A. Servuction junction
B. critical incidents
C. core service failures
D. service recovery
Answer: Option B
Solution(By Examveda Team)
The moments of interaction between the customer and the service firm are called critical incidents. They are critical as they determine a customer’s perception of, and reaction to, a brand.This Question Belongs to Management >> Marketing
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