The term marketing refers to:

A. New product concepts and improvements

B. Advertising and promotion activities

C. A philosophy that stresses customer value and satisfaction

D. Planning sales campaigns

Answer: Option C

Solution(By Examveda Team)

The term marketing refers to a philosophy that stresses customer value and satisfaction. The marketing concept and philosophy states that the organization should strive to satisfy its customers' wants and needs while meeting the organization's goals. In simple terms, "the customer is king".