When a firm improves the quality and increases the price of a product in relation to a competitor making a price reduction, the firm is . . . . . . . .
A. moving its brand into a higher price value position
B. changing its target market
C. moving its brand into a less competitive position
D. adversely positioning its product
Answer: Option A
Related Questions on Marketing
The four unique elements to services include:
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
A. Learning
B. Role selection
C. Perception
D. Motivation
While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior
B. Routinized buying behavior
C. Variety seeking behavior
D. None of the above
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