When consumers are seeking low-involvement products, they are unlikely to engage in extensive search, so _________ is important.
A. Order processing
B. Order booking
C. Ready availability
D. Information about warranty
Answer: Option C
Solution (By Examveda Team)
When consumers are seeking low-involvement products, they are unlikely to engage in extensive search, so ready availability is important. The goal of market ready sites is not only to promote availability, but also to recognize the importance of “time to market” for retailers.This Question Belongs to Management >> Marketing
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