Which of the following BEST describes the consumer’s preference for products that are widely available to them?
A. Production concept
B. Marketing concept
C. Selling concept
D. Product concept
Answer: Option A
Solution (By Examveda Team)
Production concept best describes the consumer’s preference for products that are widely available to them. Production concept proposes that consumer would like to have a product which is widely available as well as reasonable in price. So in this article excerpt, you will find the differences between product concept and production concept.This Question Belongs to Management >> Marketing
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