Which of the following BEST describes the consumer’s preference for products that are widely available to them?
A. Production concept
B. Marketing concept
C. Selling concept
D. Product concept
Answer: Option A
Solution(By Examveda Team)
Production concept best describes the consumer’s preference for products that are widely available to them. Production concept proposes that consumer would like to have a product which is widely available as well as reasonable in price. So in this article excerpt, you will find the differences between product concept and production concept.Join The Discussion
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