Which of the following firm’s emphasis on product’s benefits to the customers rather than on product attributes?
A. Product oriented
B. Market oriented
C. Sales oriented
D. Production oriented
Answer: Option B
Solution (By Examveda Team)
Market oriented firm’s emphasis on product’s benefits to the customers rather than on product attributes. Market orientation often includes improvements in customer service and product support geared to solving concerns raised by consumers.This Question Belongs to Management >> Marketing
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