Which of the following firms emphasizes on product’s benefits to the customers rather product attributes?
A. Product oriented
B. Market oriented
C. Sales oriented
D. Production oriented
Answer: Option B
Solution (By Examveda Team)
Market oriented firms emphasizes on product’s benefits to the customers rather product attributes. Market orientation often includes improvements in customer service and product support geared to solving concerns raised by consumers. This helps ensure customer satisfaction remains high with the company as a whole and promotes brand loyalty and positive word-of-mouth advertising.This Question Belongs to Management >> Marketing
If the emphasise is on product attributes,the firm will be product oriented since they focus on quality of the products. On the other hand, market oriented firms will focus on the benefits provuded by their products because that is what the customers look for (customer satisfaction).