Which of the following is NOT consistent with a manager having a marketing orientation?

A. Inventory levels are set with customer requirements and costs in mind

B. Customer relationship focuses on customer satisfaction before and after sale, leading to a profitable long-run relationship

C. Focus of advertising is on product features and how products are made

D. Packaging is designed for customer convenience and as a selling tool

Answer: Option C

Solution(By Examveda Team)

Focus of advertising is on product features and how products are made is NOT consistent with a manager having a marketing orientation. Market orientation is an approach to business that prioritizes identifying the needs and desires of consumers and creating products that satisfy them.