Which of the following is NOT included in the marketing management process used by the marketing manager to achieve its objectives?
A. Planning marketing activities
B. Raising funds to finance the marketing projects
C. Controlling marketing plans
D. Directing implementation of the marketing plans
Answer: Option B
Solution (By Examveda Team)
Raising funds to finance the marketing projects is NOT included in the marketing management process used by the marketing manager to achieve its objectives. The basic purpose of marketing management is to achieve the objectives of the business. A business aims at earning reasonable profits by satisfying the needs of customers.This Question Belongs to Management >> Marketing
truely raising funs cmes under the finance management prcess not in the marketing management procss.So,this answer is correct.We learn financial management as a part f marketing managment.Hence,on that aspect of vision this cn be the Marketing aspect as well.