Which statement is true?
A. The major channels being used by direct marketers to reach out to prospects and customers include face-to-face selling, direct mail and telemarketing
B. Direct marketing is very popular in western countries, particularly the U.K. and U.S.A.
C. Selling on-line is just one aspect of online marketing
D. All of the above
Answer: Option D
The four unique elements to services include:
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
A. Learning
B. Role selection
C. Perception
D. Motivation
While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior
B. Routinized buying behavior
C. Variety seeking behavior
D. None of the above
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