All of the following are tools for optimizing a Web site's location in search engine listings except ________.

A. keywords and page titles

B. identifying market niches

C. buying ads

D. benchmarking

Answer: Option D

Solution(By Examveda Team)

All of the following are tools for optimizing a Web site's location in search engine listings except benchmarking. Benchmarking is a process of measuring the performance of a company's products, services, or processes against those of another business considered to be the best in the industry, aka “best in class.”