Amazon launched Tatkal initiative for small and medium biz

E-commerce giant Amazon announced the launch of Amazon Tatkal, an initiative that enables small and medium businesses (SMBs) to go online and sell products on Amazon.

Starting with New Delhi, Amazon Tatkal will traverse the country, engaging with thousands of entrepreneurs, artisans, manufacturers and sellers and help them sell online on the spot.

What is Amazon Tatkal?

Tatkal is a specially designed studio-on-wheels offering a suite of launch services including registration, imaging and cataloguing services, as well as basic seller training mechanisms.

It will enable thousands of interested sellers to start selling on Amazon in real time and experience the benefits of launching an online business.

Amazon Tatkal will visit seller-dense pockets across multiple cities in the country and engage with local businesses over the next several months.

Current Affairs 17th February, 2016
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