Assertion (A): Utility will be maximized when the marginal units of expenditure in each direction bring the same increment of utility.
Reason (R): A consumer will try to maximize his utility.
A. Both (A) and (R) are true
B. Both (A) and (R) are false
C. (A) is true but (R) is false
D. (A) is false but (R) is true
Answer: Option A

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