Life Insurance marketing differs from marketing of products and services because

A. Life insurance needs to be sold, rather than bought

B. Life insurance is intangible unlike a tangible product

C. Value of life insurance is not seen at the time of purchase unlike a consumable product

D. All of the above

Answer: Option D

Solution(By Examveda Team)

Life Insurance marketing differs from marketing of products and services because Life insurance needs to be sold, rather than bought, Life insurance is intangible unlike a tangible product and Value of life insurance is not seen at the time of purchase unlike a consumable product.