Match the items of List I with List II and indicate the correct matching.
| List-I | List-II |
| a. Micro external environment | 1. Economic and political factors |
| b. Macro external environment | 2. Competition among diverse products targetting disposable income of consumers |
| c. Non-price competition | 3. Input suppliers |
| d. Desire competition | 4. Sponsoring of events like sports |
A. a-3, b-1, c-4, d-2
B. a-2, b-3, c-4, d-1
C. a-4, b-2, c-3, d-1
D. a-4, b-1, c-2, d-3
Answer: Option A

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