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Match the items of List I with the items of List-II and select the correct answer:
Match the items of List I with the items of List-II and select the correct answer:
| List-I | List-II |
| a. Rival firms | 1. External environment |
| b. Technology | 2. Social and cultural Environment |
| c. Improving quality | 3. Internal environment |
| d. Ethics in business | 4. Global environment |
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