The merchant was renowned for his simple way of living.

A. notorious

B. famous

C. unknown

D. notable

Answer: Option B

Solution(By Examveda Team)

Notorious : famous or well known, typically for some bad quality or deed.
Famous : known about by many people.
Unknown : not known or familiar.
Notable : worthy of attention or notice; remarkable.
Renowned : known or talked about by many people; famous.

Synonym of Renowned is Famous