Aamir Khan no more ‘Incredible India’ mascot

Bollywood superstar Aamir Khan, whose comments on perceived intolerance in the country had created a controversy, ceases to be the mascot for government’s ‘Incredible India’ campaign as the contract for it has expired.

‘Atithi Devo Bhava’ campaign, part of the Incredible India campaign was launched during the UPA regime.

Officials said a report by the ministry’s market and research division will also help in picking up a new face for the campaign in future. However, indications were that Aamir is unlikely to figure in the future campaign.

Current Affairs: 6^th January, 2016
Current Affairs Round up December, 2015.