A marketing department that promises delivery quicker than the production department's ability to produce is an example of a lack of understanding of the

A marketing department that promises delivery quicker than the production department's ability to produce is an example of a lack of understanding of the interrelationships among functional areas and firm strategies. The Marketing Department is the key to good marketing and sales. It promotes and establishes a business in its niche, based on the products or services the business is offering. It identifies the areas in which the product fits and where the business should focus its marketing strategy and, therefore, spend its budget for the maximum coverage and results.