All of the following statements are true except.

A. It costs more to get a new customer than to keep an existing one

B. Marketers that can retain more customers by satisfying them better than competitors will have profitable products in the long-run not just the short-run

C. A product with low brand loyalty will have a higher lifetime customer value than a product with high brand loyalty

D. Marketing managers will have to focus on the relationship between the organisation and the customer as the end result of a successful marketing strategy

Answer: Option C