Although firm infrastructure is quite frequently viewed only as overhead expense, it can become a source of competitive advantage. Examples include all of the following except:

A. negotiating and maintaining ongoing relations with regulatory bodies

B. marketing expertise increasing a firm's revenues and enabling it to enter new markets

C. effective information systems contributing significantly to a firm's overall cost leadership strategy

D. top management providing a key role in collaborating with important customers

Answer: Option B

Solution(By Examveda Team)

Although firm infrastructure is quite frequently viewed only as overhead expense, it can become a source of competitive advantage. Examples include all of the following except marketing expertise increasing a firm's revenues and enabling it to enter new markets. Firm infrastructure refers to an organization's structure and its management, planning, accounting, finance and quality-control mechanisms.